Merseywise > GCSE & Advanced Education > Marketing Leisure, Tourism & Hospitality on Merseyside

Marketing Leisure, Tourism & Hospitality on Merseyside

The marketing of the leisure, tourism and hospitality industry in Merseyside varies between the many diverse companies that contribute to it. In the left-hand column are a selection of case studies that have been written in conjunction with organisations in Merseyside. Below is a quick description of their work.

60 Hope Street Restaurant - One of Liverpool's leading restaurants, having won Merseyside Restaurant of the Year for three consecutive years. A family run business, it takes a low-key approach to marketing, building on word-of-mouth recommendations and links to fine dining associations rather than overt campaigns.

The International Inn - Voted The Best Small Tourism Business 2002 (Mersey Tourism Awards), and awarded The Ambassador Award for Excellence in Customer Care 2002. This case study explores the marketing of the hotel during its first year.

Knowsley Safari Park - A unique attraction in the North West which opened 1971. A safari ride to see a great variety of animals roam free. It uses many different forms of media to attract visitors both from the locality and wider afield.

Liverpool Anglican Cathedral - The largest Anglican Cathedral in Europe, this case study gives an interesting insight into marketing in a non-profit making organisation.

Marketing Merseyside itself falls within the remit of the The Mersey Partnership. TMP has become the Destination Marketing Organisation (DMO) for Merseyside, taking over from the North West Tourist Board in 2004. Information about how they market Liverpool and Merseyside can be found in the common questions section.