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Why Liverpool?

Why Liverpool?

City of the Beatles, culture and sport, Liverpool has something for every group.



The team at Visit Liverpool has put together some itinerary suggestions for your group visit.

Travel Trade

Liverpool welcomes groups from all over the world, attracted by our beautiful waterfront, unique attractions, exciting large-scale events and world-class sport and music.

If you’re a group organiser, Visit Liverpool can provide free expert advice about travelling to Liverpool. Contact a member of our team for information about itineraries, familiarisation visits, the Coach Welcome scheme or how to get to Liverpool. There’s also some handy resources on this site.

We look forward to welcoming you and your groups to Liverpool!

Liverpool: Best UK Destination for Groups, 2014 Group Travel Awards

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