The Floral Pavilion Theatre and Conference Centre is situated in a spectacular position on New Brighton’s famous waterfront, offering stunning panoramic views over the Mersey Estuary and the Liverpool Waterfront
Following a £12m redevelopment the historic Floral Pavilion Theatre has been transformed and now offers a prestigious business and leisure environment.
The iconic Floral Pavilion and Conference Centre is Wirral’s largest and most flexible multi-purpose venue providing a broad-based programme of events and activities designed to appeal to a wide cross section of the local community and visitors to the area.
The Floral has been named 'Wirral Attraction of the Year 2013 & It has also been awarded a gold award in the Green Business Tourism Scheme 2013.
To complement the enhanced 800 plus seat Theatre, with its spacious foyer, bars and lounge, enhanced technical specifications and ease of access, the new Conference Centre includes 765m2 of multi-purpose conference space. This flexible space can be divided into 5 separate conference rooms ideal for hosting a variety of events from small meetings to seminars for 50 or a sit-down meal for 300, and has superb facilities for exhibitions, larger conferences, receptions and trade shows.
The city of Liverpool, Wirral’s nearest neighbour, complements the commercial potential of Wirral and is easily accessible just across the River Mersey by road, rail and ferry. Manchester and Chester are also within close proximity to Wirral with excellent transport connections to both cities.
The Floral Pavilion Theatre and Conference Centre is situated close to public transport links and adjacent to public car parks.
A destination of distinction.
There is also a cafe which is dog friendly
Map & Directions
Leave the M53 at junction 1 - signposted Wallasey / Birkenhead, at the bottom of the slip-road take the first exit off the roundabout joining the A554 - signposted New Brighton. At the second roundabout turn right and proceed along the promenade, after passing the Lifeboat station on the right hand side, turn right at the roundabout, take the first turning on the left (Wellington Road), at crossroads go stright on into Virginia Road, the Floral Pavilion is approximately 400 yards on the left.
Public Transport Directions
Nearest Railway Station: New Brighton
New Brighton bus station is only 5 minutes walk from the Theatre.
For further public transport information please contact Merseytravel on 0871 200 22 33
- Local Awards Wirral Tourism Awards 2013
- Green Tourism Awards Green Tourism Business Award (Gold) 2015
- Green Tourism Awards Green Business Tourism Award (Silver) 2013
- Green Tourism Awards Green Business Tourism Award (Gold) 2013
|Open (1 January 2021 - 31 December 2021)|