Meet our team of Liverpool experts

The friendly, professional and knowledgeable Liverpool Convention Bureau team will work with the conference organisers to provide support before, during and after the conference, advising on venues for fringe and social events, hotel bookings, delegate welcome, tourist information and anything that the event needs to ensure it is a success in Liverpool.

Lisa Owen

Acting Head of Business Tourism

Client Services Manager Lisa Owen

With over two decades of experience in destination marketing and convention bureaus, Lisa is leading Liverpool City Region’s business tourism team – A team determined to further propel the region into the global spotlight for business events.

Lisa has driven the team towards several high-profile achievements, one of which was securing the very prestigious G7 Foreign & Development Ministers' Meeting in 2021, resulting in over £2 million in economic impact. 

Central to Lisa's strategy is aligning business events with Liverpool City Region’s core sector strengths, fostering economic growth, and amplifying investment in key industries.

Lisa and her team are looking forward to Making Incredible Happen for your next business tourism conference or event. 

Suzanne Watson 

Business Development Manager

Suzanne Watson, Business Development Manager

After over 30 years in the industry Suzanne is very well connected! She develops and maintains partner relationships, organises member events and sells Liverpool Business Tourism and Incentive offering to the world. 

Suzanne started her career at the Tourist Information Centre, setting up the advanced accommodation booking service. She then went on to Manage the Express by Holiday Inn Hotel at Royal Albert Dock.

In previous roles, Suzanne organised some of the cities most prestigious events such as Capital of Culture Opening Ceremony after show party in 2008, MTV Awards after show party, MOBO Awards after show party and Sports Personality of the Year Awards after show party.

Jane Fawley

Club Liverpool Programme Manager

Jane Fawley, Club Liverpool Programme Manager

Jane manages our successful ambassador programme, Club Liverpool. This includes identifying industry leaders and recruiting them as ambassadors to help drive world-leading conferences to Liverpool.  Jane also organises networking events for members of the programme, prospective members and stakeholders.

Jane joined Liverpool Convention Bureau in 2015 after a successful marketing career in regional media.

Chris Adderley

Commercial Manager - Marketing Liverpool

Chris Adderley, Commercial Manager

Chris works with our partners to ensure that LCBs products and services are at the highest level and cater to our partner needs. Chris recruits new LCB partners and suppliers and builds relationships with large brands. 

Chris started out in the Hospitality Industry in 1997 in his first managerial role at the Holiday Inn Ellesmere Port and has also worked at the Holiday Inn Liverpool City Centre, Tate Liverpool and Staybridge Suites, but has spent the majority of his career working for the Liverpool destination marketing agency. 

Jess Cavendish

Digital Manager - Marketing Liverpool

Jess Cavendish, Digital Manager

Jess is our Digital Manager, her role is to maintain and grow the Liverpool Convention Bureau online presence, working to grow our audiences, improve performance and identify new opportunities to promote Liverpool and Liverpool Convention Bureau to the world, using digital channels. 

Jess started at Marketing Liverpool in 2015, working on both Liverpool Convention Bureau and VisitLiverpool brands. During her time at Marketing Liverpool Jess has led on various website builds including and digital marketing campaigns for River of Light and Eurovision 2023.

Gemma Sparkes

Digital Marketing Executive - Marketing Liverpool

Gemma Sparkes, Digital Marketing Executive

Gemma is LCB’s Digital Marketing Executive and supports the management of our digital channels, creating content and working with our partners to showcase their venues and accommodation on our channels. 

Gemma works with the Marketing Liverpool team to ensure partner listings are up to date with images, copy and facilities and you’ll see her getting content on-stand at industry shows. 

Ian Slater

Senior Designer - Marketing Liverpool

Ian Slater, Senior Designer

Ian leads on brand identity across the Marketing Liverpool family including Liverpool Convention Bureau. He is responsible for the look and feel of the Bureau's physical and digital brand and campaigns, from social assets to exhibition stand design and dressing. Ian is the person behind our show-stopping pop-art designs that have become so recognisable. 

Ian's worked on huge scale projects from branding the entire city for the Eurovision Song Contest 2023 to designing and implementing impressive stand builds for industry shows like The Meetings Show and MIPIM Cannes.

Roz Lloyd

Marketing Manager - Marketing Liverpool

Marketing Manager, Roz Lloyd

Roz has worked on marketing requirements for Liverpool Convention Bureau and Club Liverpool since 2015.

Collaborating with The Super Events Planners Guide to ensure the city region offer and inward investment messaging are featured has been a key role for Roz. Launching the ambassador recruitment campaign for Club Liverpool is a project highlight for her.

Roz is passionate about being part of the sustainability team and constantly strives to find new innovations and opportunities for the marketing of LCB.

Sarah Jane Hewitt 

Campaign Manager - Marketing Liverpool

SJ, Marketing Campaign Manager

Sarah-Jane is a Marketing Campaign Manager at Marketing Liverpool and Liverpool Convention Bureau is one of the brands she works on.

SJ works closely with the design team to create the campaign concepts for the brand and also create content for publications such as the Event Planners Guide. SJ also works alongside Jane to create marketing campaign content for the Club Liverpool Ambassador channels. 

SJ also manages Marketing Liverpool's city dressing locations from giant gateway screens to flags and banners in the city centre.

Sophie Shields

Communications and Social Media Manager - Marketing Liverpool


Sophie leads on all things PR and Comms for Liverpool Convention Bureau shouting to the world's press and media about why Liverpool is the perfect place to host conferences and events. From writing articles for publications, to planning press trips and media events, Sophie works with partners across the city region to promote the best of Liverpool Convention Bureau and the city's sensational achievements.    

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