Meet the Liverpool Convention Bureau team

Lisa Owen

Head of Business Tourism

With over two decades of experience in destination marketing and convention bureaus, Lisa is leading Liverpool City Region’s business tourism team – A team determined to further propel the region into the global spotlight for business events.

Lisa has driven the team towards several high-profile achievements, one of which was securing the very prestigious G7 Foreign & Development Ministers' Meeting in 2021, resulting in over £2 million in economic impact. 

Central to Lisa's strategy is aligning business events with Liverpool City Region’s core sector strengths, fostering economic growth, and amplifying investment in key industries.

Lisa and her team are looking forward to Making Incredible Happen for your next business tourism conference or event. 

Suzanne Watson 

Business Development Manager

After over 30 years in the industry Suzanne is very well connected! She develops and maintains partner relationships, organises member events and sells Liverpool Business Tourism and Incentive offering to the world. 

Suzanne started her career at the Tourist Information Centre, setting up the advanced accommodation booking service. She then went on to Manage the Express by Holiday Inn Hotel at Royal Albert Dock.

In previous roles, Suzanne organised some of the cities most prestigious events such as Capital of Culture Opening Ceremony after show party in 2008, MTV Awards after show party, MOBO Awards after show party and Sports Personality of the Year Awards after show party.
 

Andy Harrison 

International Bidding Manager

Andy is responsible for supporting Club Liverpool Ambassadors with bidding for and planning their conference in Liverpool City Region, working in partnership with venues such as ACC Liverpool, hotels and unique venues such as museums and Liverpool Cathedral. He also researches potential events that match Liverpool's core sector strengths. 
 

Chris Adderley

Commercial Manager - Liverpool City Region Destination Partnership

Chris works with our partners to ensure that LCBs products and services are at the highest level and cater to our partner needs. Chris recruits new LCB partners and suppliers and builds relationships with large brands. 

Chris started out in the Hospitality Industry in 1997 in his first managerial role at the Holiday Inn Ellesmere Port and has also worked at the Holiday Inn Liverpool City Centre, Tate Liverpool and Staybridge Suites, but has spent the majority of his career working for the Liverpool destination marketing agency. 

Gemma Sparkes

Digital Marketing Executive - Liverpool City Region Destination Partnership

Gemma is LCB’s Digital Marketing Executive and supports the management of our digital channels, creating content and working with our partners to showcase their venues and accommodation on our channels. 

Gemma works with the Marketing Liverpool team to ensure partner listings are up to date with images, copy and facilities and you’ll see her getting content on-stand at industry shows. 

Sarah Jane Hewitt 

Campaign Manager - Liverpool City Region Destination Partnership

Sarah-Jane is a Marketing Campaign Manager at Marketing Liverpool and Liverpool Convention Bureau is one of the brands she works on.

SJ works closely with the design team to create the campaign concepts for the brand and also create content for publications such as the Event Planners Guide. SJ also works alongside Jane to create marketing campaign content for the Club Liverpool Ambassador channels. 

SJ also manages Marketing Liverpool's city dressing locations from giant gateway screens to flags and banners in the city centre.

Sophie Shields

Communications and Social Media Manager - Liverpool City Region Destination Partnership

Sophie leads on all things PR and Comms for Liverpool Convention Bureau shouting to the world's press and media about why Liverpool is the perfect place to host conferences and events. From writing articles for publications, to planning press trips and media events, Sophie works with partners across the city region to promote the best of Liverpool Convention Bureau and the city's sensational achievements.