No visit to Liverpool is complete without seeing something Beatles themed or walking where The Beatles once stood.
We’ve put together some recommendations for delegates to do whilst attending a conference in Liverpool, so read below and add them to your conference programme.
Visit The Beatles Story
Begin your Beatles journey at The Beatles Story, an award-winning museum located at The Royal Albert Dock. This immersive experience takes you through the band's meteoric rise to fame, featuring fascinating exhibits, interactive displays, and memorabilia from their incredible career and lives.
The Beatles Story offers tailored packages for groups with discounted trade rates for both groups and free, flexible or fully independent travellers (FITs).
Take a trip on the Magical Mystery Tour
Experience Liverpool’s cultural heritage with the Magical Mystery Tour, perfect for large groups. This guided tour explores key Beatles landmarks, including Penny Lane, Strawberry Field, and the childhood homes of John Lennon and Paul McCartney.
The tour is led by expert guides and offers an engaging addition to corporate itineraries, providing a memorable experience for delegates and clients.
Get musical at The British Music Experience
The British Music Experience at Liverpool’s iconic Cunard Building offers a journey through the evolution of British music, making it an excellent addition to conference programmes. Delegates and clients can explore an extensive collection of costumes, instruments, and memorabilia, including a dedicated Beatles section alongside exhibits featuring artists such as Queen, David Bowie, Adele, and more.
Visit Strawberry Field
This former Salvation Army children’s home, which inspired John Lennon’s Strawberry Fields Forever, now hosts an interactive exhibition and peaceful gardens to explore.
Delegates can gain a true insight into John Lennon’s early life and find out what inspired the song. This attraction provides a memorable day for delegates and clients.
Stay in a Beatles themed hotel
Centrally located in Liverpool, Hard Days Night Hotel offers delegates and clients a unique stay within a Grade II listed building and less than 5 minutes walk to the iconic Cavern Club.
With a range of room types and premium suites, including the McCartney and Lennon suites, the hotel is well-suited to corporate stays, small group bookings, and incentive travel. Delegates can also benefit from on-site dining, meeting spaces, and convenient access to the city’s business and leisure offerings, ensuring a productive yet memorable stay.
Sing and dance in the Cavern Club
A visit to the iconic Cavern Club offers a memorable experience for clients and delegates alike, providing an authentic connection to Liverpool’s musical heritage.
Located on Mathew Street, the Cavern Club delivers a vibrant and fun atmosphere which enhances any itinerary. Open seven days a week with a diverse programme of live performances, the Cavern Club is an ideal option for networking, informal client entertainment, or delegate leisure time.