Accessibility isn’t just a compliance checkbox, it’s a strategic business advantage.
Improving accessibility creates more inclusive spaces, boosts guest satisfaction, strengthens brand reputation, and opens doors to new customer segments. To help you get started, here are five quick accessibility wins from Socialbility’s CEO, Matt Pierri, that you can put into action today.
1. Put Your Accessible Information Online
Guests need clarity before they arrive, this can determine whether or not they book your venue. Publish detailed accessibility information on your website, where it is clearly visible, not hidden down at the bottom of the scroll, or requiring several clicks. Include features such as:
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Step-free access routes
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Accessible parking and entrances
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Hearing loops and visual aids
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Accessible toilets and guest rooms
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Tip: Use clear icons and downloadable guides for easy reference.
2. Ask for Feedback
Engage directly with disabled guests and advocacy groups. Lived experience is the best feedback. Position accessibility as a core value, not an afterthought.
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Add a feedback form on your website
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Encourage reviews focused on accessibility
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Make it part of your brand identity
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Speak to accessibility advice organisations who can provide suggestions to what you have in place already and work on their feedback to help you improve
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Why it matters: Feedback builds trust and helps you identify real-world improvements.
3. Take the First Step
Don’t wait for perfection: start now! Too many people are worried in case they ‘do it wrong’. Anything is better than nothing.
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Begin with small wins like staff training, clearer signage, website updates
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Communicate your commitment publicly
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Be part of our community and speak with similar businesses for ideas
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Impact: Guests appreciate transparency and progress over silence.
4. Continually Improve
Accessibility is a journey, not a destination. Ways to include accessibility are always developing and changing as new innovations and technical advancements are made. Keep checking to see if there is something else you can be doing to give your business the edge.
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Schedule regular updates to your accessibility information
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Track your improvements and share targets
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Check our Accessibility Toolkit for updates and suggestions
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Tip: Create an “Accessibility Progress” page to showcase ongoing efforts.
5. Enjoy It!
Accessibility isn’t just about meeting standards, it’s about creating memorable experiences for every guest. When you embrace it with enthusiasm, it becomes a source of pride and innovation, if your team enjoys the journey, guests feel it too. Accessibility becomes a differentiator that attracts both customers and talent, while reinforcing your reputation as a forward-thinking hospitality leader.
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Celebrate milestones with your team and eternally with your customers
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Share success stories and publish case studies
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Innovate creatively: Think beyond ramps, consider sensory-friendly menus, virtual tours
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Result: A positive culture that attracts both guests and talent.