Coach Welcome Scheme

If you’re a group organiser, VisitLiverpool can provide free expert advice about travelling to Liverpool. Contact a member of our team at traveltrade@liverpoolcityregiondp.com for information about itineraries, familiarisation visits, the Coach Welcome scheme, or how to get to Liverpool.

Strawberry Field, immortalised by John Lennon, offers an iconic group experience with dedicated staff, safe coach access, and a free drink plus exhibition entry for coach drivers and leaders. For group enquiries, contact Sue.Harvey@salvationarmy.org.uk.

The World of Glass in St Helens offers free coach parking, a warm coach welcome, a complimentary drink for drivers, 10% off hot glass blowing and special group rates. For details, contact bookings@worldofglass.com.

Southport offers multiple coach set‑down points, including near The Atkinson, with parking at the Eco Centre just five minutes from the town centre. Pre‑paid groups receive discounts for major events such as the Air Show, Flower Show and Fireworks Championships. More info: visitsouthport.com or…

Port Sunlight, a historic garden village home to the Museum and Lady Lever Art Gallery, offers extensive free coach parking nearby. For Mersey Ferries, use Seacombe for drop‑off/collection and free parking at Woodside Ferry Terminal (Woodside Terminal is closed for refurbishment until 2028).

Coach driver incentives

The Beatles Story

The Beatles Story offers coach drivers free entrance for any group booking with a minimum of 10…

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