Travel trade

Liverpool for groups

Liverpool welcomes groups from all over the world, attracted by our beautiful waterfront, unique attractions, exciting large-scale events and world-class sport and music.

If you’re a group organiser, VisitLiverpool can provide free expert advice about travelling to Liverpool. Contact a member of our team for information about itineraries, familiarisation visits, the Coach Welcome scheme or how to get to Liverpool. There’s also some handy resources below.

Two people are walking out of the players tunnel at Liverpool's stadium, Anfield. Either side of them are walls in red which have the words 'We are Liverpool. This means more'. In front of the two figures you can see the stand on the other side of the pitch and blue sky with few clouds.

Liverpool Football Club

Liverpool Football Club offer coach drivers free entrance for the LFC Stadium Tour on group bookings…

A girl in a car with a lion looking through the glass window.

Knowsley Safari

Knowsley Safari offers coach drivers a £5 food / drink voucher.

A ferry on the River Mersey with the Liverpool skyline behind it.

Mersey Ferries

Mersey Ferry offers coach drivers a free ticket for a driver or guide.

Outside of the Beatles Story with the sign at the entrance.

The Beatles Story

The Beatles Story offers coach drivers free entrance for any group booking with a minimum of 10…

Inside Liverpool Cathedral

Liverpool Cathedral

Liverpool Cathedral offers coach drivers coffee and cake which can be eaten in or taken away. ID…

Jockeys and their horses making a jump over a fence at the Grand National Festival

Annual events

Events we all love so much, they come back every year

Liverpool Pier Head, busy with visitors and the sun going down across the River creating a golden light

Top events

The events you don't want to miss

Two young girls in front of mirrored monoliths on Liverpool Pier Head. It is dusk and the Royal Liver Building can be seen in the background.

Search what's on

Attractions and activities for groups