Travel trade

Liverpool for groups

Liverpool welcomes groups from all over the world, attracted by our beautiful waterfront, unique attractions, exciting large-scale events and world-class sport and music.

If you’re a group organiser, VisitLiverpool can provide free expert advice about travelling to Liverpool. Contact a member of our team for information about itineraries, familiarisation visits, the Coach Welcome scheme or how to get to Liverpool. There’s also some handy resources below.

Two people are walking out of the players tunnel at Liverpool's stadium, Anfield. Either side of them are walls in red which have the words 'We are Liverpool. This means more'. In front of the two figures you can see the stand on the other side of the pitch and blue sky with few clouds.

Liverpool Football Club

Liverpool Football Club offer coach drivers free entrance for the LFC Stadium Tour on group bookings…

A girl in a car with a lion looking through the glass window.

Knowsley Safari

Knowsley Safari offers coach drivers a £5 food / drink voucher.

A ferry on the River Mersey with the Liverpool skyline behind it.

Mersey Ferries

Mersey Ferry offers coach drivers a free ticket for a driver or guide.

Outside of the Beatles Story with the sign at the entrance.

The Beatles Story

The Beatles Story offers coach drivers free entrance for any group booking with a minimum of 10…

Inside Liverpool Cathedral

Liverpool Cathedral

Liverpool Cathedral offers coach drivers coffee and cake which can be eaten in or taken away. ID…

Inside the Halyard hotel with tables and chairs in a restaurant space

The Halyard At Ropewalks Liverpool, Vignette Collection an IHG Hotel

The Halyard offer coach drivers a complimentary upgrade, subject to availability and take away…

Revolucion De Cuba beer and food with a view of the Mersey in the background.

Revolucion De Cuba

Revolucion De Cuba Liverpool offer coach drivers a free coffee on receipt of a work badge.

Three people standing smiling behind a bar.

The Pen Factory

The Pen Factory offer coach drivers one free meal.

A group of people sitting on summer benches at Royal Albert Docks with the sun shining in the background.

Liverpool for Groups Guide

View our Liverpool for Groups publication.

An image of a man standing beside the Anthony Gormley statue, laughing and looking happy.

Simply Liverpool

View our Simply Liverpool publication.

A family sitting at the side of a beach with two adults and two children cuddling together. The sun is setting in the distance and there is a long pier to the right of the image.

Liverpool City Region Guide

View our Liverpool City Region Visitor Guide.

A pink illustrated front-cover with the title 'liverpool city region event planners guide' with two 'superhero' silhouettes.

Liverpool Event Planners Guide

A man and woman are pulling small suitcase. There is a young child between them pulling a teddy bear suitcase. They are outside a modern, glass fronted building which is Liverpool Airport

Travelling to Liverpool

Travel to Liverpool City Region

Four larger than life, realistic statues of the Beatles

Coach Welcome Scheme

The Royal Albert Dock Warehouse buildings at golden hour. The old warehouse buildings have archways, small windows and large red columns.

Liverpool City Map

Download the Liverpool City Region map to plan the perfect trip.

Champions League: Liverpool V Marseille

Jan 21

Champions League: Liverpool V Marseille

Here we go! The club football showdown of the summer is upon us! Get amongst the live action with a…

Charlie's Release

Jan 21

Charlie's Release

After much critical and audience acclaim for our inaugural production in February 2026 ( Shoot, You…

Curious About Liverpool

Jan 21

Curious About Liverpool

St George's Hall

Get Curious About Liverpool! Discover Liverpool in a whole new light—these walks aren’t just…

Curly Blows, Cuts and Curlers

Jan 21

Curly Blows, Cuts and Curlers

What does your hair say about you? Which hairstyles are forever linked with Liverpool and its unique…

Home ground: the architecture of football exhibition

Jan 21

Home ground: the architecture of football exhibition

Home ground celebrates the stadium as a cultural landmark and a place of weekly pilgrimage…

Just Browsing

Jan 21

Just Browsing

The Bluecoat

Just Browsing is a group exhibition that allows audiences to browse tactile works of art. The…

Kid Kapichi

Jan 21

Kid Kapichi

It’s Kapee-chee It’s Ben Beetham (guitars, vocals), Eddie Lewis (bass), George Macdonald (drums)…

Mary Poppins

Jan 21

Mary Poppins

Liverpool Empire Theatre

Acclaimed Australian stars, STEFANIE JONES and JACK CHAMBERS reprise their roles as Mary Poppins and…

Ormskirk/Maghull Rock Choir

Jan 21

Ormskirk/Maghull Rock Choir

Do you want to join a choir near you? The Ormskirk Rock Choir is led by local vocal tutor Luke…

PINK POUND: Liverpool's Cheapest Gay Bar prices

Jan 21

PINK POUND: Liverpool's Cheapest Gay Bar prices

Get ready for a fabulous night of fun, great music, drag queens and amazing drinks from 9pm until…

Attractions and activities for groups