Travel trade

Liverpool for groups

Liverpool welcomes groups from all over the world, attracted by our beautiful waterfront, unique attractions, exciting large-scale events and world-class sport and music.

If you’re a group organiser, VisitLiverpool can provide free expert advice about travelling to Liverpool. Contact a member of our team for information about itineraries, familiarisation visits, the Coach Welcome scheme or how to get to Liverpool. There’s also some handy resources below.

Two people are walking out of the players tunnel at Liverpool's stadium, Anfield. Either side of them are walls in red which have the words 'We are Liverpool. This means more'. In front of the two figures you can see the stand on the other side of the pitch and blue sky with few clouds.

Liverpool Football Club

Liverpool Football Club offer coach drivers free entrance for the LFC Stadium Tour on group bookings…

A girl in a car with a lion looking through the glass window.

Knowsley Safari

Knowsley Safari offers coach drivers a £5 food / drink voucher.

Three people standing smiling behind a bar.

The Pen Factory

The Pen Factory offer coach drivers one free meal.

A ferry on the River Mersey with the Liverpool skyline behind it.

Mersey Ferries

Mersey Ferry offers coach drivers a free ticket for a driver or guide.

The Beatles Story

The Beatles Story offers coach drivers free entrance for any group booking with a minimum of 10…

Liverpool Cathedral

Liverpool Cathedral offers coach drivers coffee and cake which can be eaten in or taken away. ID…

Inside the Halyard hotel with tables and chairs in a restaurant space

The Halyard At Ropewalks Liverpool, Vignette Collection an IHG Hotel

The Halyard offer coach drivers a complimentary upgrade, subject to availability and take away…

Outside of Port Sunlight museum with flowers in the front and a sunset in the background.

Port Sunlight Village

Port Sunlight Village offers coach drivers free entry to Port Sunlight Museum & The Edwardian…

Liverpool retains Coach Friendly Status

The accreditation celebrates Liverpool’s provision of dedicated parking, convenient drop-off points, and clear driver information, making it the largest UK city to hold this distinction. The awarding body, CPT is the UK’s leading trade association for the bus and coach industry, representing…