Travel trade

Liverpool for groups

Liverpool welcomes groups from all over the world, attracted by our beautiful waterfront, unique attractions, exciting large-scale events and world-class sport and music.

If you’re a group organiser, VisitLiverpool can provide free expert advice about travelling to Liverpool. Contact a member of our team for information about itineraries, familiarisation visits, the Coach Welcome scheme or how to get to Liverpool. There’s also some handy resources below.

Two people are walking out of the players tunnel at Liverpool's stadium, Anfield. Either side of them are walls in red which have the words 'We are Liverpool. This means more'. In front of the two figures you can see the stand on the other side of the pitch and blue sky with few clouds.

Liverpool Football Club

Liverpool Football Club offer coach drivers free entrance for the LFC Stadium Tour on group bookings…

A girl in a car with a lion looking through the glass window.

Knowsley Safari

Knowsley Safari offers coach drivers a £5 food / drink voucher.

Three people standing smiling behind a bar.

The Pen Factory

The Pen Factory offer coach drivers one free meal.

A ferry on the River Mersey with the Liverpool skyline behind it.

Mersey Ferries

Mersey Ferry offers coach drivers a free ticket for a driver or guide.

Outside of the Beatles Story with the sign at the entrance.

The Beatles Story

The Beatles Story offers coach drivers free entrance for any group booking with a minimum of 10…

Inside Liverpool Cathedral

Liverpool Cathedral

Liverpool Cathedral offers coach drivers coffee and cake which can be eaten in or taken away. ID…

Inside the Halyard hotel with tables and chairs in a restaurant space

The Halyard At Ropewalks Liverpool, Vignette Collection an IHG Hotel

The Halyard offer coach drivers a complimentary upgrade, subject to availability and take away…

Outside of Port Sunlight museum with flowers in the front and a sunset in the background.

Port Sunlight Village

Port Sunlight Village offers coach drivers free entry to Port Sunlight Museum & The Edwardian…

Liverpool retains Coach Friendly Status

The accreditation celebrates Liverpool’s provision of dedicated parking, convenient drop-off points, and clear driver information, making it the largest UK city to hold this distinction. The awarding body, CPT is the UK’s leading trade association for the bus and coach industry, representing…

An image of a man and child on a beach looking in the water - there is also text on the top of the image that says ''VisitLiverpool Liverpool City Region For Groups''.

Liverpool for Groups Guide

View our Liverpool for Groups publication.

An image of a man standing beside the Anthony Gormley statue, laughing and looking happy.

Simply Liverpool

View our Simply Liverpool publication.

Promotional graphic showing a person sitting on a rooftop terrace and pointing toward the Royal Liver Building clock tower in Liverpool under a clear blue sky. Large bold blue text reads “THIS IS LIVERPOOL,” with smaller white text below saying “A Visitor Guide to the City Region.”

Liverpool City Region Guide

View our Liverpool City Region Visitor Guide.

A pink illustrated front-cover with the title 'liverpool city region event planners guide' with two 'superhero' silhouettes.

Liverpool Event Planners Guide

A man and woman are pulling small suitcase. There is a young child between them pulling a teddy bear suitcase. They are outside a modern, glass fronted building which is Liverpool Airport

Travelling to Liverpool

Travel to Liverpool City Region

Four larger than life, realistic statues of the Beatles

Coach Welcome Scheme

The Royal Albert Dock Warehouse buildings at golden hour. The old warehouse buildings have archways, small windows and large red columns.

Liverpool City Map

Download the Liverpool City Region map to plan the perfect trip.

3 Minutes Of Fame

Aug 06

3 Minutes Of Fame

At 3 Minutes of Fame, anyone can step up to the mic - brand-new comedians, daring first-timers, or…

A Mother's Warmth

Aug 06

A Mother's Warmth

Metropolitan Cathedral of Christ the King

Internationally acclaimed artist Dian Kostov brings A Mother's Warmth to the city for the first…

Art Workshops with Kerry Newell

Aug 06

Art Workshops with Kerry Newell

WWT Martin Mere Wetland Centre

Join professional wildlife artist, Kerry Newell, for her full-day art workshops here at Martin Mere…

Beach Fest

Aug 06

Beach Fest

Chavasse Park is transformed into a vibrant summer destination, bringing a taste of the seaside to…

Beatles Complete @ Cavern Club - 60 Years Of Revolver

Aug 06

Beatles Complete @ Cavern Club - 60 Years Of Revolver

The Cavern Club

FULL ALBUM PERFORMED LIVE WITH ORCHESTRA Beatles Complete present the full Revolver album live to…

Beginner Wildlife Photography Workshop

Aug 06

Beginner Wildlife Photography Workshop

WWT Martin Mere Wetland Centre

Heather Beckett is delighted to offer this beginner-friendly photography workshop at Martin Mere…

Big Fat Quizbox

Aug 06

Big Fat Quizbox

Put your pub quiz expertise to the test at BOXPARKs Big Fat Quizbox each Tuesday. Hosted by our…

Camp Knowsley

Aug 06

Camp Knowsley

Knowsley Safari

Calling all explorers! Camp Knowsley is back for a summer packed with wild challenges, outdoor…

Debjani Banerjee: Jalsaghar

Aug 06

Debjani Banerjee: Jalsaghar

The Bluecoat

Jalsaghar is a solo exhibition by Debjani Banerjee that explores the relationship between the…

Discover Liverpool! Interactive Treasure Hunt & Exploration Game with a Twist

Aug 06

Discover Liverpool! Interactive Treasure Hunt & Exploration Game with a Twist

Liverpool is calling. Are you ready for the challenge? Set off on a self-guided urban adventure…

Attractions and activities for groups