Welcome, Swifties! As you plan your trip to Liverpool, why not explore our vibrant city through the lens of Taylor Swift's iconic eras? 


From where it all began with "Taylor Swift" to the romantic escapades of "Lover," Liverpool offers experiences that perfectly match the mood and essence of each Taylor Swift era. Let’s dive into the must-see spots and activities in Liverpool that will make your trip a memorable one!

You can also explore these things to do whilst taking part in the Taylor Town Trail until 16 June. Find 11 art installations inspired by Taylor Swift's Eras around the city for the ultimate Swiftie Selfie! Find out more about it here. 


Taylor Swift Era: The place where it all began 

Channel Taylor Swift’s debut Era and new beginnings in music with a trip to The Cavern Club. Known as the birthplace of The Beatles, the venue is synonymous with kickstarting global music success with everyone from the Fab Four to Adele, Arctic Monkeys and Queen having graced the stage over the years. It’s the perfect place to experience a piece of music history in the city - you never know who might be there!

If museums are more your thing, take a trip to British Music Experience to learn all about the history of British pop and rock music over the decades. See pieces of music history from bands including The Spice Girls, The Beatles, David Bowie, Sam Ryder and lots more. 


Inside The Cavern Club with a crowd of people watching someone on a stage.


Fearless Era: Test your fearless side

What better way to see the sights of Liverpool than from above? And there are plenty of places you can challenge your fearless side at great heights.

Head to the top of Liverpool’s most iconic building, The Royal Liver Building and take in the 360 views of the city from under the famous Liver Birds on the RLB360 Tour. Learn all about the history of the building, go behind the scenes and experience something special inside one of the clock towers. 

Liverpool isn’t short of iconic buildings to venture to the top of. Liverpool Cathedral, the largest Cathedral in Britain, invites you to explore their famous tower tour. Make it to the top and you’ll be rewarded with incredible views across the region. 

Or you can climb to the top of St John’s Beacon, home of Hits Radio for panoramic views out across Liverpool and on a clear day, see as far as Wales!

If you really wanted to test your adventurous side then see if you can take on the Anfield Abseil. Climb to the top of Liverpool FC’s Anfield Stadium and abseil 100ft down the side of their main stand.  

Does it get better than this? 


People stood looking over the edge of the royal liver building.


Speak Now Era: Become enchanted by the theatre 

The Speak Now era is all about grand expressions, dramatic declarations, and the magic of storytelling, much like the world of theatre. 

Begin your theatrical journey at the Liverpool Empire Theatre, one of the city's most iconic venues. With its grand architecture and a history of hosting major West End productions, catch a musical, play, or opera and let the grandeur of the performances captivate you.

Royal Court Theatre is known for its vibrant and varied productions. This theatre offers a mix of comedy, drama, and musical performances with lots of local home grown talent treading the boards.  

For a touch of avant-garde and contemporary drama, head to the Everyman Theatre. This venue is celebrated for its innovative productions and support for emerging artists alongside its sister venue The Playhouse Theatre, which has been a cornerstone of Liverpool’s cultural life since the 19th century. 

Taylor Swift’s lyrics are often compared to that of William Shakespeare so a trip to Shakespeare North Playhouse when in Liverpool is an obvious choice! The theatre’s Cockpit Theatre is at the heart of the building and is a magical place to enjoy a show on your visit to the region.  


Red Era: We’re in our red (and blue) era

Aside from music, Liverpool is known across the world for its two famous football teams, Liverpool FC, known as ‘The Reds’ and Everton FC, ‘The Blues’.

Taylor Swift will be performing three sold out shows at Anfield Stadium, home of Liverpool FC, so if you’re lucky enough to have tickets you’ll get to see inside the iconic stadium. If not, you can always go on a behind the scenes tour of the famous grounds on a LFC Stadium Tour. See the player’s changing rooms, walk down the tunnel, stand pitch side and so much more!

If you want to explore the blue half of the city then a trip to Everton's Goodison Park Stadium is for you. Just across the park from Anfield, you’ll get a behind the scenes look at the workings of the first major football stadium built in England before they relocate to their new ground at Bramley Moore Dock. 


A person looking at a glass cabinet with LFC shirts and items in it.


1989 Era: It’s all about style

By now, you’ve probably got your whole outfit planned out for attending the Eras Tour in Liverpool but if you’re still in need of some ideas then there’s lots of shops for you to explore for those last minute accessories. 

Take a trip to Liverpool ONE for all your favourite high street brands including Zara, Pull & Bear, Bershka, M&S, New Look, Stradivarius and lots more. 

Or you can head down Church Street and Lord Street to check out Primark, H&M and TK Maxx.

There’s lots of independent clothes shops to discover too, head down Bold Street for a whole whole of vintage stores including COW, Pop Boutique and Resurrection or visit Red Brick Market in the Baltic Triangle for some vintage finds and even some Taylor Swift inspired pieces too. 


Reputation Era: Liverpool’s got a big reputation


Liverpool is known around the world for having some of the coolest hangout spots, with the Baltic Triangle having recently been voted The Coolest Neighbourhood in the UK by Time Out - so it’s got a big reputation as the place to be!

Known for its underground vibes, trendy bars, and artistic spaces, explore the graffiti art, visit the unique district of the city, and experience Liverpool’s cutting-edge culture.

We’d recommend checking out The Baltic Market, BOXPark and Camp and Furnace - there’s always something going on down here. 

BOXPARK Liverpool will be getting fans in the mood ahead if the shows as they host three fan parks on 13, 14 and 15 June featuring Swiftogeddon. Free to attend, expect a host of activities from glitter stations to DJs and Swiftie themed drinks. 


Inside the baltic market with rows of benches and food stalls.


Lover Era: All you need is love

Celebrate the romantic and inclusive spirit of Taylor Swift’s Lover era by exploring Liverpool's vibrant LGBTQ+ Quarter. This lively district, centred around Stanley Street, is home to many bars to dance the night away including The Lisbon, the Poste House, Masquerade and lots more!

If you’re visiting Liverpool in July then you won’t want to miss the Pride in Liverpool celebrations. Pride Classical, a 32-piece orchestra will take over Liverpool’s Waterfront for a show stopping event on 26 July whilst the annual March with Pride will take place on 27 July. 

Find out more about this year’s Pride in Liverpool here. 


folklore & evermore Eras: ‘tis the season to explore the outdoors 

Enjoy the serene beaches, lush countryside, beautiful woodlands and city parks on your trip to Liverpool and delve into the folklore and evermore eras. 

Take a trip to Southport on the train with Merseyrail to explore Formby Woods and the stunning sand dunes at Formby Beach or the famous Iron Men on Crosby Beach.

Wirral is home to a collection of amazing parks and seaside spaces including Birkenhead Park and Port Sunlight, a picturesque village with beautiful architecture and gardens, perfect for a poetic day trip.

Or you can take a stroll around Sefton Park, a 200 acre Grade I listed park, home to the beautiful Palm House, a Victorian glass house with an incredible collection of botanical plants. 


A family walking through a wooded area.


Midnights Era: Meet us at midnight?

Cap off your Liverpool adventure by embracing the Midnights era with a night out on Liverpool's famous party scene. The city is packed with chic cocktail bars, live music venues, clubs and quirky pubs so whether you’re in the mood for dancing the night away or reflecting on your journey over a cocktail, there’s a place for you.

Find out more about some of the best bars in Liverpool to visit.

The Tortured Poets Department Era: Immerse yourself in works of art

Embrace your inner artists and poets with a trip to William Brown Street. Here you’ll find a selection of some of Liverpool’s most impressive buildings including St George’s Hall, The Walker Art Gallery, Liverpool Central Library and the World Museum, all must visits on a trip to Liverpool.

St George’s Hall is a beautiful Grade I listed building and the perfect spot for your Swiftie selfies with the giant Taylor Swift banner!

Make sure to visit Liverpool Central Library, home to the Picton Reading Room and surround yourself with shelves and shelves of books in the breathtaking library.

If you’re into classical art then the Walker Art Gallery needs to be on your list. The gallery’s stunning collection is full of incredible pieces to explore and they are currently home to a very special piece from the National Gallery. See the free exhibition, ‘National Treasures: Velázquez in Liverpool’ until 26 August as the ‘The Rokeby Venus’ sits pride of place in the gallery. 


There's so much going on across Liverpool to celebrate Taylor Swift | The Eras Tour being in the city, find out more about what's happening and all about the Taylor Town Trail here.