Liverpool named third-best UK City in Travellers Choice Awards

TripAdvisor unveils the world’s best rated destinations in 2018 Travellers’ Choice Awards based on millions of reviews and ratings

LONDON, UK – 20 March, 2018 –Liverpool is today named the third best rated destination in the UK in the tenth annual Travellers’ Choice awards for Destinations, announced by TripAdvisor, the travel planning and booking site.

Paris takes the title of world number one this year, with London taking the runner up prize and Rome following behind London in third place, while Bali comes in fourth. Interestingly, New York, a long-time favourite with travellers worldwide, slips down to tenth place this year from fifth last year, with Crete, Barcelona, Prague Marrakech and Istanbul – which come in fifth, sixth, seventh, eighth and ninth respectively – all ranking above the Big Apple.

The TripAdvisor Travellers’ Choice awards for Destinations reveal the world’s best-rated destinations each year, based on millions of reviews and opinions from TripAdvisor travellers. Award winners were determined using an algorithm that took into account the quantity and quality of reviews and ratings for hotels, restaurants and attractions at destinations and islands worldwide, gathered over a 12-month period, as well as traveller booking interest on TripAdvisor.

  • Chris Brown, director of Marketing Liverpool, said, “To be voted the third best destination in the UK, only behind the two capital cities of London and Edinburgh, is an exceptional achievement for the city. These awards are especially important because they are comprised of millions of reviews and give a really rounded view of what the full experience is like for visitors – encompassing where they sleep, what they eat and the memories they create here. Awards like this show how mature the city’s visitor offer has become and why we continue to see record visitor numbers each year. We’re confident this will continue in 2018, as we have a packed cultural programme reflecting on the tenth anniversary of the European Capital of Culture.”

European destinations dominate the world top ten this year with seven of the top ten from the region; Paris, London, Rome, Crete, Barcelona, Prague and Istanbul.

“Liverpool has jumped up three places from sixth position last year and it’s easy to see why. Not only does the city offer visitors a fantastic mix of culture, architecture and of course the music scene it’s so famous for, the city’s average hotel rate of £140 per night is significantly cheaper than London’s £191, offering travellers great value for money,” commented TripAdvisor spokesperson, Hayley Coleman.

Both of these destinations offer travellers fantastic experiences and the competitive edge they have over London is value – the average nightly hotel rate on TripAdvisor for Edinburgh is 12% less than London, while Glasgow is over two thirds cheaper,” commented TripAdvisor spokesperson, Hayley Coleman.

UK category: North continues to beat South with more winning destinations

The awards also reveal the UK and Channel Isles best-rated destinations and while London ranks as the UK’s number one destination overall, the north also has a lot to celebrate with six winning destination in the top 10 versus four southern winners. And it is not the first time that the north has boasted more winning destinations than the south in the Travellers’ Choice Destinations awards; in fact, this has been the case for six years running.

Edinburgh, Liverpool, York, Glasgow, Blackpool and Belfast take second, third, fifth, sixth, ninth and tenth place respectively. While to the south of the UK and Channel Isles, London, Jersey, Isle of Wight and Bath come in first, fourth, seventh and eighth respectively.

To help travellers plan their next trip to the world’s top ten destinations, TripAdvisor has identified highly-rated value hotels that cost less than the destination average.

World top 10

1. ParisFrance

  • Average annual hotel rate in Paris: £166 per night on TripAdvisor

2. LondonEngland

  • Average annual hotel rate in London: £191 per night on TripAdvisor

3. RomeItaly

  • Average annual hotel rate in Rome: £136 per night on TripAdvisor
    • Highly-rated value hotel: Deko Rome, from £121 per night on TripAdvisor

4. Bali, Indonesia

  • Average annual hotel rate in Bali: £111 per night on TripAdvisor

5. Crete, Greece

  • Average annual hotel rate in Crete: £121 per night on TripAdvisor

6. Barcelona, Spain

  • Average annual hotel rate in Barcelona: £166 per night on TripAdvisor

7. Prague, Czech Republic

  • Average annual hotel rate in Prague: £105 per night on TripAdvisor
    • Highly-rated value hotel: Hotel Pod Vezi, from £80 per night on TripAdvisor

8. Marrakech, Morocco

  • Average annual hotel rate in Marrakech: £125 per night on TripAdvisor

9. Istanbul, Turkey

  • Average annual hotel rate in Istanbul: £78 per night on TripAdvisor

10. New York City, New York

  • Average annual hotel rate in New York City: £291 per night on TripAdvisor

Europe top 10

  1. Paris, France  
  2. London, UK 
  3. Rome, Italy
  4. Crete, Greece
  5. Barcelona, Spain 
  6. Prague, Czech Republic 
  7. Istanbul, Turkey
  8. Lisbon, Portugal
  9. Majorca, Spain
  10. Santorini, Greece

UK top 10

  1. London, London
  2. Edinburgh, Scotland
  3. Liverpool, Merseyside
  4. Jersey, Channel Isles
  5. York, North Yorkshire
  6. Glasgow, Scotland
  7. Isle of Wight, Hampshire
  8. Bath, Somerset
  9. Blackpool, Lancashire
  10. Belfast, Northern Ireland

For the complete list of Travellers' Choice Destination award-winners for 2018, as well as the latest reviews and candid traveller photos, visit www.TripAdvisor.co.uk/TravellersChoice-Destinations. Travellers can also follow the conversation on Twitter at #TravellersChoice.

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